Tsunan Brewery Launched new brand Tsunan.

Published：2022-09-22 Last Updated：2023-02-07

A new brand, Tsunan, was launched on 8 December 2021 by Tsunan Brewery, a brewery in a secluded area visited by antelopes.

Terroir sake, in which the rice, water and people are all produced in Tsunan, fosters a future in harmony with nature.

Tsunan, a sake that fosters a symbiotic future| Tsunan Brewery

About Tsunan, a town with unexplored territory

Tsunan Town, Niigata Prefecture, is a small town with a population of 9,000 situated on the border with Nagano Prefecture.

Tsunan Brewery is located in the mountains of the nature-rich town of Tsunan, and wild antelopes occasionally visit the property.

[One of the world's heaviest snowfalls

The area receives 3-4 m of snow every year and is located in one of the heaviest snowfall areas in Niigata Prefecture.

It is said to be one of the world's largest snowfalls in inhabited areas worldwide.

The largest river terrace in Japan.

Located along the Shinano River, Tsunan Town is characterised by the largest river terraces in Japan, created in a staircase shape by its tributaries. It has also been recognised as a Naeba Foothills Geopark, and the terrain is easily blessed by water and soil.

The 100 best waters and the 100 most famous mountains in Japan.

Tsunan Town is home to both Ryugakubo, one of the 100 best waters in the country, and Mount Naeba, one of Japan's 100 most famous mountains, and the cleanliness of the water is evidenced by the Tsunan water sold in convenience stores across the country.

[Echigo-Tsumari, the field of the Echigo-Tsumari Art Triennale].

Tsunan Town, together with neighbouring Tokamachi City, is known as Echigo-Tsumari and falls within the Echigo-Tsumari Art Triennale site area.

The unexplored Akiyamago, known as "Peach Blossom Township".

The valley area is around the Nakatsu River, which flows from Niigata to Nagano Prefecture, and is the general name for villages living amidst looming mountain faces and heavy snowfall.

Tsunan Brewery is located at the entrance to this autumn mountain township.

Tsunan Brewery brews sake in a secluded area

About Tsunan, a new brand of sake produced in Tsunan

The brand name 'Tsunan', which will be launched this year, aims to coexist not only with the rice, water and people of Tsunan, but also with the forests and animals of the town. The visual motif on the label will be the 'Japanese serow'. The quality of the sake is divided according to the colour name, and the initial launch line-up will start with four types: white, red, indigo and golden.

Tsunan, a sake that fosters a symbiotic future| Tsunan Brewery

● Trade names

Tsunan White - Junmai Daiginjo

● Raw material name

　Rice (domestic), rice koji (domestic)

　All rice used is grown in Tsunan, Niigata Prefecture.

Rice polishing ratio

　40 per cent

●商品名

Tsunan Beni - Junmai Ginjo

●原材料名

Rice (domestic), rice koji (domestic)

All rice used is grown in Tsunan, Niigata Prefecture.

●精米歩合

50 per cent

●商品名

Tsunan - indigo - ginjo-shu

●原材料名

Rice (domestic), rice malt (domestic), brewer's alcohol.

All rice used is grown in Tsunan, Niigata Prefecture.

●精米歩合

50 per cent

●商品名

Tsunan Golden - Junmai-shu

●原材料名

Rice (domestic), rice koji (domestic)

All rice used is grown in Tsunan, Niigata Prefecture.

●精米歩合

60 per cent

Product details.

https://kamoshika.tsunan-sake.com/

Tsunan Brewery's role as a sustainable brewery.

Tsunan Brewery is a nationally unique brewery established by local producers, JA and the government (Tsunan Town) with the aim of linking the value of locally produced sake rice to the future.

Bearing in mind that local residents have lived in harmony with the natural environment that blesses the region, sustainable initiatives are being promoted to ensure that the region's nature and activities are connected to the future.

sustainable sake brewery TSUNAN -BREW for FUTURE-

● Tsunan Brewing's sustainable strategy.

[Brew For Future] Fostering a symbiotic future.

01 Circular Econoomy

　Sustainable brewing where the value of resources is cyclical.

02 Local Optimization

　Coexist with local characteristics and activities.

03 Open to Diverse Values

　Expanding engagement with diverse values.

https://tsunan-sake.com/brew/

Tsunan Brewing's sake brewing

[Snowy warehouses in areas with heavy snowfall].

'Tsunan' sake brewing takes place mainly only during the snow season.

Brewing in a snow-covered environment is said to be a good environment for making good sake, as the snow entangles and removes dust from the air, keeps the low temperature and high humidity constant, and allows easy control of micro-organisms.

[Terroir sake made in the region].

Tsunan Brewery is dedicated to producing sake from Tsunan-grown rice called 'Gohyakumangoku', which is produced in the region. Tsunan's rice paddies are located at an altitude of around 300 metres and the temperature difference between day and night is large, making the rice suitable for sake brewing with a large white core and large grains. The source of the brewing water comes from the snow that falls on the mountains at an altitude of 2,000 metres, and the area is blessed with rich, limpid water that has been selected as one of the 100 best waters in Japan. This water is 'ultra-soft', with fine, mellow particles, and is an excellent brewing water that stores the nutrients of the earth.

[The brewer's commitment to brewing

Tsunan Brewery's sake is brewed slowly using the three-stage brewing method. The sake has a light, full flavour and a refreshing aftertaste that goes down well with food, and is highly regarded as a sake that goes well with food.

It has won numerous awards, including a gold medal at the National New Sake Competition, an International Wine Challenge (IWC) medal at an international wine competition, and a gold medal at the London Sake Challenge for three consecutive years.

Product details.