Tsunan Sake Brewery Rebranded with a Sustainable-brand Sake and Website!

We refreshed our concept “Brew for Future” to reflect who we are today and to symbolize our future.

Tsunan, Niigata (December 8th, 2021) — Tsunan sake brewery, the heaviest snowfall of the country, announced that we’re rebranded with a new-brand sake and website as part of the ongoing evolution of our company’s brand. 

Our Sustainable Strategy

Our strategy supports MOFAJ’s vision for SDGs and covers all parts of our business including:

01 Circular Economy


02 Local Optimization


03 Open to Diverse Values


To have the biggest impact, we will build on the connections between Tsunan areas, work collaboratively and integrate sustainability into everything we do.

Go Circular! - sustainable projects by Tsunan sake brewery in NiigataGo Circular! – sustainable sake projects by Tsunan sake brewery in Niigata


Go Circular! ーhow we’re designing more circular products

Making more circular products demands more than an extra step in the sake-making process. We are changing the way we develop our products.

Go Circular is a new approach that helps our product teams understand the impact of our decisions, make better choices and develop products that are fit for a circular beverage economy.We hope to use the Circulator to develop all our products by 2028.

“Tsunan”ーnew sustainable brand terroir sake series from Tsunan Sake Brewery“Tsunan”ーnew sustainable terroir brand sake series from Tsunan Sake Brewery

“Tsunan” ーnew sustainable-brand sake series

“Tsunan” are terroir sake series, brewed by local people with community rice and water, with the aim of coexistence with forests and animals. The new logo reflects Japanese antelopes (Capricornis crispus), one of our sakagura guests , The first lineup consists of 4 types of sake: Haku, Beni, Ai, and Kogane.

Tsunan “Haku”, sustainable sake series, Junmai Daiginjo Sake 720ml by Tsunan Sake Brewery in Niigata

Tsunan “Haku” Junmai Daiginjo Sake 720ml

Tsunan “Ai” Ginjo Sake 720ml, new sustainable sake projects by Tsunan sake brewery in Niigata

Tsunan “Ai” Ginjo Sake 720ml

Tsunan “Beni” Junmai Ginjo Sake 720ml, new circular sake projects by Tsunan sake brewery in Niigata

Tsunan “Beni” Junmai Ginjo Sake 720ml

Tsunan “Kogane” Junmai Sake 720ml, new sustainable sake projects by Tsunan sake brewery in Niigata

Tsunan “Kogane” Junmai Sake 720ml

“This new look speaks to the importance of our place, our soils, our water and our promise that the quality of our sake will never change – nor will our pursuit of excellence,” Atsushi Kabasawa, Owner of Tsunan Sake Brewery said.

More details of “Tsunan” can be found at


About Tsunan Sake Brewery

Founded in 1996, Tsunan sake brewery is the maker of ethical sake.

Our ambition is “Brew for future”, achieving a new lifestyle, living with Sakagura.

For more information, including all products, visit Tsunan Sake Brewery


FARM8 Co.,ltd

The company develops product development projects related to Japanese food culture and Japanese sake.

# Sustainable # sake # brewery # circular # tsunan # SNOW COUNTRY