Tsunan Sake Brewery Rebranded with a Sustainable-brand Sake!

We refreshed our concept “Brew for Future” to reflect who we are today and to symbolize our future.

Tsunan, Niigata (December 8th, 2021) — Tsunan sake brewery, the heaviest snowfall of the country, announced that we’re rebranded with a new-brand sake and website as part of the ongoing evolution of our company’s brand.

【Our sustainable strategy】

Our strategy supports MOFAJ’s vision for SDGs and covers all parts of our business including:



01 Circular Economy

Sustainable sake brewing where the value of resources is recycled

02 Local Optimization

 Coexist with local characteristics and activities

03 Open to Diverse Values

 Expanding engagement with diverse values.

sustainability into everything we do.

To have the biggest impact, we will build on the connections between Tsunan areas, work collaboratively and integrate sustainability into everything we do.


What is Go Circular?

how we’re designing more circular products

Making more circular products demands more than an extra step in the sake-making process. We are changing the way we develop our products.

Go Circular is a new approach that helps our product teams understand the impact of our decisions, make better choices and develop products that are fit for a circular beverage economy.We hope to use the Circulator to develop all our products by 2028.



“Tsunan”ーsustainable-brand terroir sake series only using community resources

“Tsunan” are terroir sake series, brewed by local people with community rice and water, with the aim of coexistence with forests and animals. The new logo reflects Japanese antelopes (Capricornis crispus), one of our sakagura brewery guests , The first lineup consists of 4 types of sake: Haku, Beni, Ai, and Kogane.

“This new look speaks to the importance of our place, our soils, our water and our promise that the quality of our sake will never change – nor will our pursuit of excellence,” Atsushi Kabasawa, Owner of Tsunan Sake Brewery said.

More details of “Tsunan” can be found at



About Tsunan Sake Brewery

Founded in 1996, Tsunan sake brewery is the maker of sustainable sake.

Our ambition is “Brew for future”, achieving a new lifestyle, living with Sakagura.

For more information, including the products, visit our website.



# sustainable brew # sustainable brewery # Circular Economy # Go circular # sake brew # japanese sake