Interview and text by Mariko Takahashi Photography by Tomoko Takahashi
The only baking oven in the world, built with the previous generation.
The baking kettle, which was not photographed in its entirety at the time of the interview, was hand-built by the president, Mr Niino BUNICHIRO, together with his father, Mr ETSURO, about 50 years ago. After much trial and error, we have recreated the process of baking over a charcoal fire, turning it back and forth over time, using a machine," BUNICHIROexplains. The baking oven is about 20 metres long, and the delicious, golden-brown appearance of the ika-aki as they emerge from the oven is a testament to the company's commitment to the process. The only reason for sticking to charcoal is to bring out the flavour of the rice.
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