The number of Facebook users in Japan is said to have exceeded 22 million, and it is interesting to see how widespread it is in Niigata Prefecture and other regions of Japan. The article "The number of users by prefecture" was distributed and the number of users of interest was announced.
Internet usage in Niigata lower than expected.
From the table in this article, only information from Niigata Prefecture has been extracted.
- Statutory population: 2, 374, 450 (2010)
- Population over 10 years old: 2, 176, 962 (March 2014)
- Internet usage rate: 74.4% (2013).
- Estimated number of internet users aged 10 and over: 1, 619, 680
- Number of Facebook users: 300,000
- Estimated Facebook users as % of online population: 18.5%.
This shows that the number of Facebook users in Niigata is 300,000, ranking 18th in the country, which is about right. However, the population of Niigata Prefecture is approximately 2.38 million, ranking 14th in the country, so "roughly that's about right".
However, when looking at 'usage rates', Niigata appears to be an internet backward prefecture. Niigata's internet usage rate is 74.4%, which is low even by national standards. Niigata's internet usage rate hovers around 40th place among the 47 prefectures.
Furthermore, only a small proportion of internet users were also using Facebook. Only 18.5% of internet users in Niigata use Facebook. This ranked 38th in the country.
Hmmm. As someone who is so immersed in the world of the internet, I find the results a little sad.
Are Niigata residents still quiet and unassertive? Incidentally, the results show that the internet population penetration rate, the number of Facebook users and the Facebook usage rate are all low in the Tohoku region. It would be interesting to know if there is a relationship between the nature of the people in the prefecture and their use of social networking.
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